For almost 50 years, the Baby Safety Alliance Verified Seal—formerly JPMA Certified Seal—has helped parents feel confident in choosing safe products for their baby.

Baby products must meet minimum government requirements based on safety and use. The Baby Safety Alliance seal signifies a product meets these and additional requirements in today’s marketplace. To become Verified, each product is sample-tested to verify it meets the highest standards for safety, performance and functionality.

Baby Safety Alliance Verification is voluntary, and based on adherence to ASTM standards, federal and state laws and some retail requirements. The program is designed to provide peace of mind to parents that these products have been independently tested to the most stringent standards.

The Baby Safety Alliance Verification program offers significant benefits for sellers on Amazon, including:

• Minimizes the risk of your products being removed from the platform, safeguarding your sales continuity
  
• No need for direct communication with Amazon for documentation submission purposes, in the case of a product related concern or question, simplifying issue resolution
  
• Value-added support beyond mere certification, assisting sellers in navigating the complexities of selling on Amazon effectively

Technical Guidance & Resources

The Baby Safety Alliance has identified the testing requirements you need to meet through the development of the Program Protocols. These protocols outline all requirements while also identifying where document acceptance is allowed and what evidence is needed to achieve it. It also indicates which tests must be performed by a third party laboratory.

The Verification Program Procedural Guide is your step by step guide to complying with the Verification Program.

Getting Started

Want to get started verifying your product? Here's what to do:

1. Review the Procedural Guide
2. Read the Verification FAQs
3. Fill out the Application

The Baby Safety Alliance Verification Program participation fees run on a calendar year basis (Jan. 1 - Dec. 31). 

For Verification Program support, contact Standards & Verification Associate, Jailynn McGhee, at (703) 299-8212 or jmcghee@babysafetyalliance.org.

Verification Program Participants Portal                    Verification Program Labs Portal