At the Baby Safety Alliance, our mission is simple but powerful: to advance the safety of baby and children’s products—because every baby deserves the safest possible start.

How We Advance Safety

We champion product safety through a multi-layered approach:

• Standards Development & Collaboration: We work with regulators, industry experts, and safety partners to support strong, evidence-based safety standards—primarily through ASTM International and in close partnership with the Consumer Product Safety Commission (CPSC).
• Policy & Regulatory Engagement:  We advocate for balanced, practical regulations that prioritize child safety and help drive meaningful change in how products are evaluated and sold.
• Parent & Caregiver Education: From Baby Safety Month to web-based resources like BabySafetyUniversity.org, we provide tools that empower families to choose and use products safely.
• Industry Guidance & Support: We help baby product companies navigate evolving standards and compliance requirements, equipping them to design safer products and meet expectations from retailers and consumers alike.

Why It Matters

Each year, preventable injuries send tens of thousands of babies and toddlers to emergency rooms. Many of these injuries are related to everyday products—used with love, but sometimes without the right guidance, design, or oversight.

That’s why we’re here.

By strengthening standards, educating families, supporting responsible manufacturing, and advocating for smart policy, the Baby Safety Alliance helps make homes safer—and gives parents peace of mind that lasts well beyond the checkout line.

The Baby Safety Alliance is your trusted partner in advancing safety—one product, one policy, and one parent at a time.

Verified Products: Tested and Trusted

One of our key programs is the Baby Safety Alliance Verification Program—a voluntary, third-party product testing initiative that helps parents identify products that meet rigorous safety and performance standards. The Verification Seal tells families a product has gone beyond minimum safety requirements and has been independently tested to meet the highest federal, state, and voluntary safety standards set for its product category.                  

For parents and caregivers, the Baby Safety Alliance Verification Seal helps you choose baby products that meet the highest standards for safety and quality. When shopping for strollers, cribs, carriers, and more, look for the seal that means a product is tested, verified, and trusted.

Explore Verified products

For manufacturers and retailers, participation in the Verification Program builds trust with consumers, enhances credibility with major retailers, and helps your products stand out in a crowded market.