The Baby Safety Alliance is proud to serve as the voice of the industry at all levels of state and federal government. This is accomplished through in-person meetings, public comments, and campaigns. The Baby Safety Alliance’s advocacy efforts afford our Members prime access to regulators and lawmakers around the U.S. and on the Hill.

The Baby Safety Alliance's advocacy work consists of:

• Dedicated staff and government relations services to track, monitor, and advocate on the rapidly changing regulations across states
• Product-specific sub-groups to address regulatory issues and crisis situations
• Representation of member interests before government agencies, including the CPSC and NHTSA
• The Baby Safety Alliance’s Government Affairs Director Danielle Vealey, JD, who works closely with federal legislators and regulators
• The Baby Safety Alliance's General Counsel Rick Locker, Esq., who represents Member interests in legislative and regulatory matters
• The Baby Safety Alliance’s Director of Child Passenger Safety Joe Colella, who advocates on behalf of CPS Members

Participation in the Baby Safety Alliance’s Verification Program demonstrates your commitment to safety and offers up to 70% off third-party testing costs, as well as use of the Baby Safety Alliance Verification Seal. Verified products are listed in our Online Verified Products Directory.

If your product earns Baby Safety Alliance Verification, it will be pre-qualified for sale on Amazon. The Pre-Qualification Program:

• Minimizes the risk of products being removed from the platform
• Simplifies issue resolution with Amazon
• Provides value-added support to sellers

Members receive up-to-date industry and regulatory news through:

• Regulatory and legislative updates and meetings
• ASTM and compliance updates with access to support staff
• Exclusive webinars
• A weekly eNewsletter, 3-Minute Thursdays

The Baby Safety Alliance offers business-building and networking programs, including:

• Annual Summit with Hill Day
• Annual membership meeting
• Regulatory and networking events

Members also have access to:

• Government Affairs Director Danielle Vealey, JD
• A Business Consultant with industry experience
• General Counsel Rick Locker, Esq. (1-hour free consultation)
• A Compliance Consultant (90-minute consultation)
• Networking opportunities that foster growth and awareness
• Public relations and brand exposure (e.g. Baby Safety Month)
• Robust content at the Baby Safety Alliance Summit
• Marketing & Communications team support
• Associate Members offering added value to industry manufacturers

Throughout the year–and especially during Baby Safety Month in September–Members can participate in product giveaway opportunities for additional brand exposure among expecting and new parents. 

Receive access to our Member Directory with point-of-contact information.

Take advantage of hosting one webinar per year on a topic of your choice. This webinar will be recorded and housed on our website for Members to view at any time.

Once per year, the Baby Safety Alliance will spotlight your organization in our 3-Minute Thursdays eNewsletter via our “Associate Member Spotlight” section. You will receive logo placement and 50 words to promote services to Members of the Baby Safety Alliance.

Participate in the Baby Safety Alliance Summit and ASTM Meetings for key networking opportunities with your industry colleagues. The Baby Safety Alliance also brings industry leaders together for special interest group meetings when appropriate, which makes for another great networking opportunity.

Becoming an Associate Member of the Baby Safety Alliance gives you the opportunity to sponsor industry events like the Baby Safety Alliance Summit and other key networking events.

Associate Members of the Baby Safety Alliance are able to showcase their services within the Alliance’s Service Provider Directory free of charge. This includes a brief description, your logo, and a link to your website.