September is Baby Safety Month^®, hosted annually by the Baby Safety Alliance^®. This year’s campaign addresses the rise of “convenience culture” in parenting—the tendency to adopt shortcuts, hacks, and everyday practices without recognizing potential safety risks. In an empowering, practical, and judgment-free manner, we’re helping families make informed choices through trusted guidance and verified guidance.

As the industry’s largest and longestrunning consumer awareness campaign, Baby Safety Month offers an effortless way to engage and educate your parenting community. Through widespread media coverage and active digital channels, we can work together to ensure every child gets the safest possible start.

Check out the Toolkit to get started. The Toolkit is continuously updated, so be sure to check back often for updates!

Show your commitment to baby and children’s safety and share the knowledge this Baby Safety Month:

• Distribute the template release to your media contacts
• Provide your parent audience with the various Baby Safety Month tips, resources and information
• Link your website to the Baby Safety Month website, babysafetymonth.org
• Develop and distribute social media messages linking to the Baby Safety Month home page
• Social media sharing throughout September/Baby Safety Month
• Take the Baby Safety Pledge through our ambassador program and proudly display your badge on social channels

We hope you will join the Baby Safety Alliance in communicating these important safety messages during Baby Safety Month and all year long. If you have questions about any of the contents in the toolkit, please reach out to Amy Chezem at achezem@babysafetyalliance.org. Thank you for your support!

Baby Safety Month® and Baby Safety Alliance® are registered trademarks of Baby Safety Alliance.