The 2026 Awards of Excellence are now closed!

Thank you to all who entered such thoughtful, innovative products. A panel of baby and children's product experts has selected finalists in all categories. These finalists are now in the running for Best in Show and Parents' Pick, which is decided entirely by public vote. Voting for the Parents' Pick Award is open now through Sunday, September 13, 2026. Thank you to our judges and to The Prego Expo, the Parents' Pick sponsor and host of the winners announcement, taking place September 19 at The Prego Expo in Phoenix, Arizona.

The Baby Safety Alliance Awards of Excellence (formerly the JPMA Innovation Awards) recognize the products, services, and solutions in the prenatal to preschool market and serve as a key fundraiser for the Baby Safety Alliance's philanthropic arm, Baby Safety Foundation, which supports better outcomes for infants and toddlers.

Program Highlights

• 8 product categories to choose from
• 3 special awards
• Member discount
• Early bird discount
• Expert evaluation and feedback
• One time application fee. No hidden fees.
• Longest running product competition in the baby product industry.

Why Enter?

The Baby Safety Alliance Awards of Excellence highlight some of the most exciting new products in the marketplace today. From high-tech products and interactive toys to helpful apps and important safety gear, program participants raise the bar in an effort to offer parents innovative ways to safeguard and care for baby.

• Since its inception, 300 companies, small and large, have been awarded the coveted "Most Innovative" title.
• You're not just competing for recognition—you’re contributing to the advancement of the prenatal to preschool industry, showing your commitment to creating safer and more innovative solutions for parents nationwide.
• Finalists and winners receive a variety of trade and consumer media coverage and fantastic parent engagement through the Parents' Pick program!

Be sure to review the rules and regulations before entering.

For questions, please contact Amy Chezem at achezem@babysafetyalliance.org.