Alliance Members are committed to being reputable and trustworthy. Each member upholds the Baby Safety Alliance Promise, as outlined below:

Industry Code of Conduct

Members agree to uphold the tenets of the Baby Safety Alliance Board of Directors-approved Industry Code of Conduct.

Identified Compliance Officer

Each Member company will identify their primary compliance officer, which will be recorded in the Member Database. This person will represent product category interest for the Member company and will be the primary point of contact for regulatory and legislative concerns.

Photography & Marketing Guidelines

Members will adopt photography guidelines that include depicting babies in safe environments and products being used in accordance with established guidelines, regulations, and best practices.

Baby Safety Month Ambassador

All Baby Safety Alliance Members must register to be a Baby Safety Month Ambassador and commit to promoting baby safety year round. At a minimum, Member brands will showcase the Baby Safety Month Ambassador logo on their website and promote the program on social channels. Additional opportunities are encouraged.

Core Values

As the voice of safety and quality for baby and children’s products, the Baby Safety Alliance believes it’s important to define what our industry stands for—our Core Values. The parents, caregivers, babies, and young children we serve depend on us to have their best interests in mind. Defining and upholding our Core Values is one way we can prove to them that we do.

The Baby Safety Alliance Core Values are: 

• Customer Care: We care about the customer experience and are committed to providing robust education and product support for parents and caregivers before and after the sale.
• Diversity, Equity & Inclusion: We focus on creating welcoming environments in which differences and represented, celebrated, valued, and respected.
• Integrity in Manufacturing Practices: We insist on the utmost integrity in manufacturing practices, whether in-house or outsources, to ensure fair labor practices and product quality.
• Philanthropy: We contribute to the overall wellbeing of babies and young children as active members of their communities. We work to promote the healthy development of and a safe environment for growing families by supporting the Baby Safety Foundation or other recognized public charities through product donations, financial donations, and volunteer activities.
• Safety: We develop, manufacture, and test trustworthy, accessible products to help parents and caregivers safely care for their children.
• Sustainability: We are committed to meeting the needs of families today while protecting and preserving the environment for their future. We make eco-conscious efforts across our manufacturing practices, product and packaging designs, office policies and more.

Now more than ever, doing business by these Core Values will differentiate Baby Safety Alliance Members and demonstrate that our Members are the best in the industry.