Baby Safety Alliance serves as a gateway to a variety of business and professional development benefits. We understand that our members require a certain amount of guidance from experts in the industry. Baby Safety Alliance Associate Members offer services that support the needs of industry manufacturers.
The following organizations have made a commitment to the Baby Safety Alliance and our industry by joining the association. The Baby Safety Alliance does not endorse or certify services provided by any third-party entity or sponsor.
Testing Labs
Marketing, Communications & PR
Consultants
Insurance
Law Firms
Publications & Online Content Providers
Service Providers
Bureau Veritas Consumer Products Services

Bureau Veritas is the leading Testing, Inspection, and Certification provider for the global consumer product and retail markets. As an approved Baby Safety Alliance Verification Program testing laboratory, Bureau Veritas can conduct performance testing for compliance
to the Baby Safety Alliance Verification Program. Bureau Veritas has over 30 years of technical experience and more than 20 years of active participation in ASTM subcommittees. This background enhances our ability to provide quality assurance services that
will help strengthen and protect your brand by minimizing the risk of recalls, returns, and complaints. Our “one-stop” quality assurance services include quality and safety evaluations, consulting, design evaluations, testing to worldwide standards,
inspections, factory audits, and social accountability services. Learn more at: www.bureauveritas.com/cps
Bureau Veritas is an approved Baby Safety Alliance Verification Program testing laboratory and offers discounted testing pricing for Baby Safety Alliance Verification Program participants.
Contact: Ken Walsh
(716) 505-3655
ken.walsh@us.bureauveritas.com
Intertek
Total Quality. Assured.
Intertek is a leading Total Quality Assurance provider to industries worldwide. Intertek’s network of more than 1,000 laboratories and offices and over 42,000 people in more than
100 countries, delivers innovative and bespoke Assurance, Testing, Inspection, and Certification solutions for our customers’ operations and supply chains. Intertek Total Quality Assurance expertise, delivered consistently with precision, pace, and
passion, enabling our customers to power ahead safely.
Bureau Veritas is an approved Baby Safety Alliance Verification Program testing laboratory and offers discounted testing pricing for Baby Safety Alliance Verification Program participants.
Contact: Nermin Duratovic
(331) 275-8904
nermin.duratovic@intertek.com
SGS

We are SGS – the world's leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories around the world.
Choosing SGS as your partner means that you can be sure your toys and juvenile products will comply with regulations wherever in the world you wish to market them. We can work with you at the concept, design, and prototype stages, customizing product safety and quality assurance solutions across your supply chain.
Bureau Veritas is an approved Baby Safety Alliance Verification Program testing laboratory and offers discounted testing pricing for Baby Safety Alliance Verification Program participants.
Baby Safety Alliance Member Special – SGS also offers testing discounts to members.
Contact: SarahMarie Snow
(986) 279-3898
sarahmarie.snow@sgs.com
Calspan

Calspan's Sled Lab has been providing accurate and reliable crash test data to child seat and juvenile accessory manufacturers for over 50 years. Calspan's knowledgeable staff will help you navigate testing to meet government-regulated test standards as well as other widely accepted modes.
The Calspan sled lab is appoved by the U.S. Government to perform FMVSS 213 testing. The lab is also ISO/IEC 17025:2005 accredited and is equipped with high-speed, high-definition cameras and an expansive dummy inventory. Visitors are welcome to witness testing on-site or with a remote testing software solutin to "Test from your Desk." Contact Calspan to learn more.
Contact: Jon Gondek
(716) 631-6885
jonathon.gondek@calspan.com
IMMI

IMMI® is the worldwide leader in child car seat safety components. Pioneering breakthroughs like the 5-point harness, the A-Lok® central adjust, and the mini connector, IMMI innovates ways to make car seats safer and more comfortable for children and easier to use for parents. The most recognized manufacturers in child car seats know they can rely on IMMI's CAPE® tested products to meet and even exceed safety standards with a complete product line. IMMI's global locations support customers at all corners of the world.
Internationally recognized as the leader in safety testing, CAPE®, the Center for Advanced Product Evaluation, is a state-of-the art facility located at the heart of North America in Westfield, Indiana. CAPE's expansive abilities include a wide range of testing from large vehicles to motorsports, as well as small component validation in children's car seats. The top transportation manufacturers in heavy trucks, school buses, recreational off-road vehicles, military, and fire/EMS vehicles choose CAPE, the global leader in safety validation, for premier testing and service.
Contact: Jill Swan
kjswan@imminet.com
MGA Research Corporation

MGA Research Corporation is a world leader in providing automotive safety testing since 1977. We operate a network of test facilities across the US, Canada, and China, in order to offer our customers the best scheduling and geographical conveniences available.
This includes two (2) NHTSA contracted FMVSS 213 approved labs located in Virginia (Washington DC Region) and Wisconsin (Southeast Region). Our mission is to give our customers the tools to accurately and efficiently navigate through all phases of
testing and evaluation of their product.
Contact: Matt James
(571) 292-1036
matt.james@mgaresearch.com
Modern Testing Services


Modern Testing Services is a global, strategic partner for fast, accurate, and cost-effective quality assurance solutions in the consumer products industry. Utilizing our expertise throughout the sourcing process increases speed-to-market efficiency,
decreases costs, and better positions your products to meet or exceed customer expectations. When ship dates must be met or profits jeopardized, MTS is committed to helping clients protect their brand image by providing comprehensive product knowledge
vital to making timely critical business decisions. Learn more at: www.mts-global.com.
Contact: Mike Hassler
Mechanical Engineer - Modern Testing Services, LLC
(603) 630-4220
mike.hassler@mtsus.com
UL Solutions

UL Solutions is a global safety, security, and sustainability leader. We deliver testing, inspection, and certification (TIC) training and essential insights to help customers in more than 100 countries achieve their safety, quality, chemistry, security, and sustainability goals. Our global industry advisers provide the latest supplemental domain expertise on scientific, regulatory, and market requirements. Our digital integrated platform and modular services provide enterprise oversight of product compliance, supply chain stewardship, quality management, environment, health and safety (EHS), and sustainability.
Best Practice Quality

Best Practice Quality (BPQ) provides consulting solutions in the functional areas of Product Quality, Regulatory Compliance, and Product Safety. We offer scalable programs and services to fit your needs. With 25 years of experience within toy, juvenile
products, and medical devices, BPQ will guide you in the development of a Compliance Program that follows industry Best Practice and aligns with government regulations. Within the 4 structural pillars we provide the following:
- Product Integrity Tools through all Product Life Cycle stages from Concept to End of Life
- Strategic Industry Collaboration for achieving Best Practices in Compliance and Product Safety
- Brand Protection through Licensing Quality Program and Supply Chain Quality
- Tools for Continuous Improvement including Lean, Six Sigma, Audit & Training
Discover our Expertise! Baby Safety Alliance members have the opportunity to speak with Rachael one-on-one for a free 90 minute compliance consulting session. Baby Safety Alliance members will also receive an additional 10% discount off of the hourly rate after the first consultation.
For an introduction to Rachael, or for additional contact information, please contact the Baby Safety Alliance at info@babysafetyalliance.org.
Business Resources
Industry veteran and former CEO of The First Years, Ron Sidman, has nearly 40 years of experience in the in the juvenile products industry. Now a mentor and advisor, Ron is passionate about helping budding entrepreneurs and businesses in the space thrive. Baby Safety Alliance members have the exclusive opportunity to consult one-on-one with Ron via Zoom or FaceTime during a telementoring session. The first session is absolutely free.
Ron's expertise includes...
- Managing a juvenile products company
- Designing and updating your company's business model
- Strategic planning
- Finding and retaining the right people
- Developing new products
- Sourcing, pricing, and distribution strategies
- Managing retailer and e-tailer relations
- Managing consumer relations
- Maximizing profitability by product and account
- Designing and managing business processes
- Executive time management
- Maintaining life balance
- Creating your exit strategy
To learn more about Ron and this program, read the FAQs and visit his blog. For an introduction to Ron, or for additional contact information, please contact the Baby Safety Alliance atinfo@babysafetyalliance.org.
DECA Consulting


DECA Consulting is an engineering consulting company specializing in design, engineering, safety, and compliance in the categories of juvenile products, car seats, toys, playground equipment, and feeding items. We are involved in the development process for over 30 different ASTM voluntary standards for children's products as well as the SAE and ISO child restraint groups. With over 50 years of combined experience in the development of children's products and child restraints, we can provide your company with the insights you need to be successful. DECA also has associates available to provide additional support in the areas of vehicle occupant protection, product liability and compliance law, label design, marketing, and industrial design.
We are highly flexible, provide a variety of services, and work to provide the support you need rather than one-size-fits-all solutions. We pride ourselves on enabling our clients to meet their goals. As a member of the Baby Safety Alliance, you have access to a free 60-minute consult with Corey.
For an introduction to Corey, please contact the Baby Safety Alliance at info@babysafetyalliance.org.
Contact: Jaime Blankenship
(330) 331-7081
j.blankenship@deca-inc.net
www.deca-inc.net
Legal Resources
The Baby Safety Alliance’s general counsel, Rick Locker, Esq., has been active in the baby products and toy industries for many years. An invaluable resource to the industry, he represents the Baby Safety Alliance’s interests in legislative and regulatory matters and assisting in crisis situations. Rick serves as a trusted resource to Baby Safety Alliance member companies and represents their interests in topics ranging from antitrust to recall support to general business advice. Should an issue arise needing legal guidance, Baby Safety Alliance members may reach out to Rick for a courtesy initial consultation.
For an introduction to Rick, please contact the Baby Safety Alliance atinfo@babysafetyalliance.org.
Arthur J Gallagher

Gallagher is a public and global insurance broker but remains family-owned and is the only insurance brokerage to be named to Ethisphere's Most Ethical Companies list (now for 13 years running). Gallagher continues to expand its footprint and capabilities
with the focus of serving clients and offering the broadest capabilities and services in the marketplace. Utilizing data & analytics, we advise clients on which markets we should be approaching, what limits other infant product companies are buying,
and identify potential blind spots in coverage.
At Gallagher, we have a dedicated Product Recall Practice. Specific infant product knowledge, direct carrier relationships (no wholesalers required), policy design capabilities, claims support, & contract review. In addition to Recall, there are nearly
two dozen dedicated coverage practices with market-leading access to directly appointed insurers ranging from coverages such as Marine/Cargo, D&O, Cyber, Casualty (incl. Product Liability, Worker's Comp, Umbrella, etc.) and more.
Contact: kyle_merkel@ajg.com
(661) 753-7557
York Jersey Underwriters, Inc.

York Jersey Underwriters was founded in 1926 and has 50 years' experience in the Toy Industry. We are licensed in all 50 states and represent many leading insurers as an independent agency. We are a successful program manager for specific industries and are pleased to offer our Liability Insurance Program for the Toy, Hobby & Juvenile Products Industries.
Program Highlights: A++ rated insurer, $20 billion in assets. Exceeds all leading retailers' insurance requirements. Variable rates based on sales projections. Foreign & domestic liability coverage. Blanket additional insured vendors. Employee benefits liability. All certificates and claims are handled in house. Quick quotation turnaround. Product Recall Expense - $250,000. Umbrella up to $50,000,000. Ocean cargo. Property. Workers Compensation. Intellectual Property. Bond. Commercial Auto. Cyber.
The Baby Safety Alliance has a long history of focusing on baby safety and coincides directly with York-Jersey's history of providing the most precise and advantageous coverage for businesses in this industry; businesses who need to ensure their insurance will be the backbone behind any safety concerns. While the Baby Safety Alliance has long been enhancing the growth of this industry by promoting baby products at its trade shows and events, York-Jersey has also been participating in these shows and events promoting proper insurance coverage at competitive prices. York-Jersey anticipates a long relationship with the Baby Safety Alliance and looks forward to sharing its vast knowledge of insurance within the toy and juvenile industry while providing the most accurate coverage, professional service and optimal prices that can be obtained.
Contact: Jason Welch
(732) 842-2012 x 318
jawelch@york-jersey.com
Robert Witkin
(732) 842-2012 x 331
www.toy-insurance.com
Greenberg Traurig, LLP

Greenberg Traurig (GT) is a global law firm with more than 2,850 attorneys in 49 locations. The firm provides integrated, business-focused legal services for clients ranging from Fortune 500 companies to innovative start-ups. GT's Product Liability & Mass Torts Practice is stacked with a deep bench of trial attorneys and is heralded for its extensive experience handling high-stakes litigation involving sensitive factual issues, including cases alleging birth injuries, infant, and childhood injuries. Leveraging our firmwide resources, GT defends consumer product manufacturers against litigation threats in the most challenging jurisdictions across the nation and provides counseling on risk assessment and litigation avoidance, as well as CPSC regulatory compliance. GT can also assist in matters and disputes involving intellectual property, labor and employment, bankruptcy, data privacy and cybersecurity, international trade, and mergers and acquisitions.
Contact: Brandon D. Cox
(678) 553-2177
coxb@gtlaw.com
Bardia Sergent
(678) 553-2274
sergentb@gtlaw.com
Schiff Hardin LLP

For decades, Schiff Hardin has defended the juvenile product industry against product liability lawsuits and regulatory challenges, leveraging our unique experience involving child restraint systems, play yards, and other children’s products. Our regulatory expertise includes the Consumer Product Safety Commission (CPSC) and the National Highway Traffic Safety Administration (NHTSA), with an emphasis on hazard / defect reporting, recall negotiations, and the successful defense of multiple penalty investigations.
Contact: Jonathan Judge
(312) 258-5587
jjudge@schiffhardin.com
Joseph Krasvoec
(312) 258-5639
jkrasovec@schiffhardin.com
Smith, Gambrell & Russell, LLP

Smith, Gambrell & Russell, LLP is a full-service law firm with an industry-focused team dedicated to supporting JPMA members. SGR's attorneys understand the challenges that entrepreneurs in the juvenile products industry encounter every day. Leveraging their experience, they provide actionable advice to help their clients avoid common pitfalls, meet their business goals, as well as build sustainable growth and success. In 2023, SGR combined with Freeborn & Peters, resulting in nearly 400 attorneys, 50+ practice areas and industries, and 14 office locations in both the U.S. and abroad. Our professionals thrive on providing clients with guidance and support to achieve their business needs by offering a comprehensive, diverse range of commercial and business-oriented services. For more information on SGR's consumer products team and its other practices, please visit www.sgrlaw.com.
Contact: Jeremy D. Richardson
(646) 887-9576
jrichardson@sgrlaw.com
Gugu Guru
Navigating the complex world of mom influencers and crafting compelling campaigns that truly engage this audience is exhausting, but by neglecting to collaborate with influencers you risk alienating the demographic that influences 85% of consumer spending.
Gugu Guru solves the puzzle of connecting your brand with modern moms by forming meaningful partnerships between you and mom influencers. We streamline the process and ensure your brand's story is effectively communicated through applicable and trusted voices in order to amplify your impact.
Partnering with Gugu Guru guarantees access to a curated network of authentic, relatable mom influencers who resonate with your target audience. By harnessing the power of these influential voices, your brand gains credibility, loyalty and increased engagement from the very demographic that holds immense purchasing power.
Contact: Monica Banks
(800) 484-8741
monica@guguguru.com
American Law Label, Inc.

Compliance is more than avoiding fines and violations - it's transparency and assurance for consumers that a product
is safe to bring into their homes.
Established in 1986, American Law Label is the world's only company specializing in law labels for stuffed articles. We help to ensure that bedding, furniture, and other filled products are registered
and labeled correctly with an IABFLO-compliant law tag.
Our team brings decades of experience and strong relationships with agency offices and officials, which translates to being among the first to learn about compliance updates
regarding bedding, stuffed furniture, and toys - meaning we're positioned to help our partners stay ahead of industry changes. American Law Label is a proud member and sponsor of American Home Furnishings (AHFA), International Sleep Products Association
(ISPA), International Association of Bedding & Law Tag Officials (IABFLO), International Consumer Product Health and Safety Organizations (ICPHSO) and more!
As a Baby Safety Alliance member, you're eligible for:
- 10% off a print order for any label
- Free Law Label Audit
For law label design and audits, and for any label printing needs, visit americanlawlabel.com or call us at 1.888.LAW.LABEL.
Contact: Zach Atwell
(888) 529-5223
info@americanlawlabel.com
Baby Quip

BabyQuip helps families "Pack Light & Travel Happy" to over 1,500 locations in the US, Canada, Mexico, and the Caribbean; Australia and New Zealand; and select European locations. Founded in 2016 by parents who believed family vacations could be more restful, memorable, and fun, BabyQuip addresses a common family travel challenge. It's nearly impossible to carry little ones through crowded airports while also lugging all the bulky baby gear necessary to enjoy a comfortable, home-like experience when traveling. Powered by a trusted community of over 2,300 trained and insured Quality Providers, BabyQuip delivers clean, quality baby gear, including cribs, car seats, strollers, toys, and other essentials to make family travel more enjoyable and convenient. BabyQuip also empowers Quality Providers with the opportunity to build their own baby gear rental or cleaning business through its managed marketplace.
Contact: Nicole Kitzman
(201) 695-8094
nicole@babyquip.com
Global Registration, Inc.

Your time, your money, your reputation — it’s all at stake if your products are not compliant with regulatory agencies across the U.S. With 20+ of leadership in the stuffed articles industry, Global Registration Services is a trusted partner in compliance to manufacturers, suppliers, and retailers. From registration and law labels to renewals and reporting, GRS makes every step of compliance simple, transparent, and hassle-free.
Our tight-knit relationships with regulatory officials and industry leaders mean we are among the first to learn about compliance updates that could affect your business.
In addition to our membership with the Baby Safety Alliance, GRS is a proud member and sponsor of the stuffed article industry’s leading organizations, including American Home Furnishings Association (AHFA), International Sleep Products Association (ISPA), International Association of Bedding & Furniture Law Officials (IABFLO) International Consumer Product Health and Safety Organizations (ICPHSO) and more.
As a Baby Safety Alliance member, you’re eligible for:
- One free law label audit
- 50% off your first year of License Management or Guaranteed Compliance (new subscriptions only)
To see how GRS can support your complete compliance, visit globalrsinc.com or call us at (312) 405-9467.
Contact: New Registration Team
newreg@globalrsinc.com
Ext 1
Monitored Services Team
LM@globalrsinc.com
Ext 2

Stork Exchange is on a mission to flip the script on baby gear shopping. They believe families shouldn’t have to choose between quality, affordability, and sustainability. By giving returned and overstock baby products a second life, they help parents save money, reduce waste, and feel good about every purchase. Stork Exchange works hand-in-hand with their brand partners as an extension of their teams, helping them move overstock and certified returns responsibly while maintaining the integrity of their products and brand, all while supporting their sustainability goals. As parents, we know how important it is to feel confident about what we’re buying for our little one. That’s why every item they sell goes through a top-to-bottom check for authenticity, damage, stains, and missing parts. Stork Exchange is also on a mission to keep our planet clean for the next generation, having already rescued 58,000 pounds of baby gear from landfills, with 30,000 pounds saved just this year alone.
To learn more, please schedule a time to meet with CEO Ben Norment through his Calendly link or email: Ben@storkexchange.com.