Baby Safety Alliance Announces Newly Elected Board of Directors

New directors bring broad industry perspective and commitment to future impact

MT. LAUREL, N.J., June 3, 2026 – The Baby Safety Alliance (formerly the Juvenile Products Manufacturers Association) is pleased to announce its newly elected Board of Directors. The board members were recommended by the Nominating Committee and voted on by membership at the Annual Member Meeting on Tuesday, June 2, 2026, which was held during the Baby Safety Alliance Summit in Washington, D.C.

To be eligible to become a member of the Alliance board, an individual must be an employee of a member company that, at the time of election and throughout the board member’s tenure, is in good standing. Regular member manufacturers make up most of the board. Responsibilities of the board members include but are not limited to: sustaining the Alliance’s mission and purpose; ensuring effective planning; monitoring and strengthening programs and services of the Alliance; providing oversight of the Alliance budget and financial reporting; building a competent board; ensuring legal and ethical integrity; and enhancing the Alliance’s public standing.

The newly elected officers, who will each serve a one-year term, are as follows:

Chair: Walter Lehneis, HALO Dream, Inc.

Vice Chair: Mark Zehfuss, Larktale

Treasurer: Vartan Chldrian, Munchkin Inc.

Anna Early, Britax, will transition to the role of Immediate Past Chair.

The newly elected directors, who will each serve a three-year term, are as follows:

Judah Bergman, Jool Baby
Sarah Haverstick, Evenflo Company, Inc.
Brad Mattarocci, Baby Trend
Rebecca Mond, Amazon

Continuing directors are as follows:

Dan DeSimone, Dorel Juvenile Group

Julia Lentini, Mockingbird

Kerry Strzelecki, Graco/Newell Brands

“The strength of the Baby Safety Alliance has always been the passionate leaders who come together around the shared purpose of advancing baby safety,” said Lisa Trofe, executive director for the Baby Safety Alliance. “This new group brings deep industry expertise and a real commitment to collaboration and to meaningful progress. I’m confident their leadership will help strengthen our collective voice, expand our impact, and continue advancing the availability of safer baby and children’s products for families.”

For more information about the Baby Safety Alliance, its Board of Directors, programs, and membership, visit BabySafetyAlliance.org.

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About the Baby Safety Alliance

The Baby Safety Alliance is the trusted voice for baby and children’s product safety across North America. Formerly known as JPMA, the Alliance advances safety through advocacy, education, product testing, and philanthropy. Its Verification Program independently tests thousands of products annually across 30+ categories to ensure they meet the highest safety, performance, and functionality standards. The Alliance also offers free guidance for parents and caregivers through Baby Safety University and supports families through the Baby Safety Foundation, a 501(c)(3) charity.

Media Contact:

Kali Peterson

Baby Safety Alliance

kpeterson@babysafetyalliance.org