A Win for Families and a Step Toward Making Safety More Affordable
Families in New Jersey just received some welcome news.
As of October 1, 2025, the state officially eliminated its 6.625% sales tax on a wide range of products essential to the care and protection of babies.
The change, part of New Jersey’s Fiscal Year 2026 Budget, was proposed by Governor Phil Murphy to help ease financial burdens on families and make necessary safety items more affordable.
This new tax exemption applies to several major product categories, including:
Hygiene products: Baby wash, soap, shampoo, lotion, and powder
Car seats: Child restraint systems, including booster seats
Cribs: Including bassinets and toddler beds
Strollers: All non-motorized, wheeled vehicles for transporting children
Feeding items: Nursing bottles, nipples, and funnels
While items such as diapers and baby formula were already exempt from sales tax, this update extends that support to higher-cost purchases that play a critical role in baby safety and daily care.
“We support and applaud New Jersey’s action to make products for the care and protection of babies more accessible,” said Lisa Trofe, Executive Director of the Baby Safety Alliance. “Every family deserves access to safe essentials, and removing the sales tax on these items is a meaningful step toward that goal.”
The Baby Safety Alliance has long advocated for policies that make safe baby products more affordable and widely available. In addition to encouraging other states to follow New Jersey’s lead, the organization continues to call for the elimination of import tariffs on baby products.
Access and affordability go hand in hand with safety.
When families can purchase trusted products without unnecessary financial barriers, everyone is safer.
The Baby Safety Alliance commends New Jersey for setting an example and invites policymakers nationwide to consider similar measures to support parents and caregivers.
We champion safer products for babies and peace of mind for parents.
The Baby Safety Alliance is professionally managed by Association Headquarters Inc., a charter accredited association management company. Form 990 - 2023
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