The U.S. baby products industry represents more than $6.4 billion in annual sales. With thousands of manufacturers, retailers, researchers, experts, media and influencers, it truly is an ecosystem dedicated to bringing safe, functional baby products to market.

The Baby Safety Alliance serves the industry by:

• Monitoring and advocating for the baby product industry’s regulatory landscape at the local, federal and international levels
• Working to promote the industry and those involved
• Serving as a top resource for product safety standards
• Educating consumers on how to choose and use baby products
• Gathering and distributing industry statistics and research
• Hosting an annual competition recognizing the most innovative baby products on the market

How We Get Involved

A comprehensive source for baby product information, the Baby Safety Alliance supports its broad and diverse membership with advocacy, product safety information and verification.