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Join Baby Safety Alliance Associate Member BabyQuip on Tuesday, October 27, 2026, at 2 p.m. ET, as they discuss how they help families travel easier by providing access to baby gear at their destination through a nationwide network of independent Quality Providers. But convenience only works when parents trust the products, the people providing them, and the platform behind the experience. This presentation will share how BabyQuip approaches trust and safety across its marketplace, covering provider standards, product requirements, cleaning protocols, recalls, car seat procedures, and customer education. We’ll also explore the role brands and manufacturers can play in helping create safer rental experiences, including opportunities to partner with BabyQuip to reach traveling families, support product education and safety, and introduce products to our network of providers and customers. Attendees will leave with a better understanding of how the baby gear rental marketplace works, how BabyQuip manages trust and safety at scale, and how brands can work with BabyQuip as the rental and reuse of baby gear continues to grow.
Speakers:
Nicole Kitzman
Vice President of Marketing
Nicole is Vice President of Marketing at BabyQuip and has more than 25 years of experience in marketing and marketplace growth. Her career has spanned e-commerce, digital platforms, and travel marketplaces, from managing SEM in the early days of paid search to working with large sales organizations and, today, helping grow BabyQuip’s family gear rental marketplace. Her experience includes customer acquisition and retention, brand building, strategic partnerships, and marketplace growth. Nicole describes her leadership style as steady, collaborative, and practical. As an Enneagram 9, she’s naturally drawn to finding common ground, simplifying complex problems, and helping teams move forward together. Outside of work, she enjoys traveling, playing pickleball, and volunteering with her therapy dog, Willow. Emily Adlfinger
Social Media Manager Emily has built a career in marketing, media relations, and storytelling across collegiate athletics, higher education, and tourism. In her previous roles in athletic communications and as the marketing manager at a museum and aquarium, Emily learned how to drive brand awareness for companies with multiple stories across marketing channels. A collaborative, strategic leader, she hypes up her team, celebrates their wins, and finds the angle that makes a brand's story stand out across every platform. She loves building strategic partnerships through personal connections. She holds a master's in sports leadership with an emphasis on crisis communications.
As a mother herself, Emily enjoys getting creative with her social media and media relations strategy, ensuring every family knows about BabyQuip so they never travel with a packed trunk or have to haul a pack ‘n play through TSA. Outside of work, she stays busy with her active toddler, attending sporting events, and seeking out cute and cozy coffee shops.
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