Join JPMA Associate Member, Monica Banks with Gugu Guru on Wednesday, February 5, 2025 at 2:00 pm ET for a webinar on How to Start & Scale Your Own Creator Community (to Do Your Marketing for You!). 

In 2025, "influencer marketing" is out and "creator community marketing" is in. Many brands go about working with creators the wrong way, making the process feel transactional and opaque. And when brands are lucky enough to attract influencers, managing & maximizing those relationships can get very time-consuming, very fast. This often results in brands leaving lasting value on the table.  The secret sauce is building a creator community. In this webinar, we'll cover how to create your own go-to community of creators you can tap into at any time for content ideas, trends, campaigns and other strategic initiatives.

Monica Banks: 

A creator economy and marketing to moms expert, Monica Banks is the CEO & Founder of Gugu Guru - a boutique creator community marketing agency. With several social media accounts and thousands of followers, she's also a seasoned mom content creator & community builder herself. An industry thought leader and innovator with deep expertise in the Mom & Baby space, Monica has over 20 years in marketing & branding. She has worked with hundreds of brands ranging from start-ups to global brands like Gillette, Pampers, Bayer, Dunkin' & Similac.