Join us Tuesday, October 22, 2024 at 2:00 pm ET as we hear from JPMA Associate Members, Smith, Gambrell & Russell, LLP and Gugu Guru.

Juvenile products manufacturers face the difficult challenge of having to appeal to new audiences constantly. Unlike many products, where consumers are repeat customers over years or even a lifetime, juvenile products consumers may be repeat customers only a few times and briefly. This, combined with the contraction of meaningful retail partners, means juvenile products manufactures must thrive in an increasingly e-commerce world.

Before finalizing your fourth-quarter e-commerce strategy, join us for a presentation on effective, and legal, e-commerce marketing. You will hear from Monica Banks, Founder and CEO of Gugu Guru and Audria Crain, an attorney with Smith, Gambrell & Russell. Our experienced presenters will discuss:

• influencer best practices and FTC guidelines,

• what you need to know to make the most of TikTok, 

• data privacy considerations for use and management of TikTok user data, and

• defining your target audience and selecting the best platform based on your marketing goals.

Who Should Attend:

Marketing, Brand Protection, and C-Suite.

Presenters:

This webinar, presented by JPMA Associate Members Smith, Gambrell & Russell, LLP and Gugu Guru, will be moderated by Jeremy Richardson, Partner in the Litigation and Intellectual Property Practice groups of Smith, Gambrell & Russell, LLP.

Speaker Bios:

Monica Banks: An expert in the creator economy, Monica Banks is the CEO & Founder of Gugu Guru. Prior to becoming the founder and CEO of Gugu Guru, Monica was a branding and marketing consultant in the Mom & Baby industry. She currently lives with her husband, two children and dog in Long Island, New York.

Audria Crain is an Associate in Corporate Practice of Smith, Gambrell & Russell, LLP. She represents domestic and international clients in a variety of corporate transactions including mergers and acquisitions and capital raising. Audria’s practice includes advising clients on cybersecurity, data privacy, and technology issues.