Introduction to the Creator Economy - what is it and how it’s completely transforming the retail landscape as we know it.

Join JPMA Associate Member Gugu Guru's CEO Monica Banks on Thursday, February 17, 2022 at 1pm ET as she discusses how the Creator Economy is exploding - in fact, Nielsen recently reported that 49% of Gen Z’s and Millennials would like to be full time creators. Along with this explosion come emerging tools and services that enable Creators to maximize their income opportunities by monetizing their product recommendations and even selling directly to their audiences. With mom influencers currently making up 30% of the creator economy, this movement will have profound impacts on the juvenile products industry. In this presentation, we’ll cover what you need to know about the booming Creator Economy and how to leverage it to your own brand’s advantage.

Join us for part 1 of a 3 part series.

Speaker:

Monica Banks

Monica Banks is the CEO & Founder of Gugu Guru - the premier personalized social shopping destination for parents. Prior to becoming the founder and CEO of Gugu Guru, Monica was a branding and marketing consultant in the Mom & Baby industry. She currently lives with her husband, two children, and dog in Long Island, New York.