About:

Millennial women are the core of the juvenile products industry, but we’re still only a few years into them having families — so we’re still in relative early days of understanding what drives them. From sources like Nielsen, we know what they’re purchasing, but the when and the why have only been addressed on a macro level. We’ve looked at the market on a micro- level, category by category and brand by brand, to identify exactly what motivated a mom to make a purchase.

Bio:

Allyson Downey is CEO and co-founder of weeSpring, heralded as “Yelp for baby products” by InStyle magazine. Allyson is also the author of Here’s the Plan: Your Practical, Tactical Guide to Advancing Your Career During Pregnancy and Parenthood (Seal Press, 2016). She has an MBA from Columbia Business School, an MFA from Columbia University's School of the Arts, and a BA from Colby College. She lives in Boulder with her husband and two children.