Eighty-six percent of expecting parents create a baby registry -- a 15% surge since 2022. And, Gen-Z are registering at rates similar to their generational cohorts. That’s according to a recent survey among more than 4,300 U.S. women.

To gain deeper insights into the 2024 baby registry landscape, BabyCenter and What to Expect turned to those at the heart of the baby registry experience: new and expecting moms. They asked thousands of women about their registry preferences, what they put on their lists, and what influences their decisions.

Join BabyCenter and What to Expect, on Thursday, May 30, 2024 at 2:00 PM EDT to unpack the “Why?” behind the data and explore how these insights can serve as a strategic roadmap to shape your product development and marketing strategy.

Speaker Bios

Kimberly Rutt, VP Sales 

Kimberly Rutt works with iconic brands to reach and influence millions of parents and parents-to-be across BabyCenter and What to Expect. Drawing on her extensive cross-platform media and client-led marketing experience, Kimberly uses consumer trends and proprietary data to help brands develop deeper relations with parents. Her 18-year-old twins, Abigail and Sophia, are her pride and joy.

Dominique De Lope, Senior Manager, Trade Insights 

Dominique De Lope is a consumer insights professional with deep experience leading quantitative and qualitative market research and data analysis across BabyCenter and What to Expect. She uses her expertise to synthesize data and make insights actionable for brands, marketers, and institutions in the pregnancy and parenting space. Dominique lives in Northern California and is a mother to two young children, Connor and Emilia.