Before Spiderman lunchboxes and AC/DC tees became everyday staples, it all started here. Licensing Expo is the global hub where thousands of brands converge to spark conversations that bring beloved names to life in new and impactful ways. On the show floor, you’ll connect directly with brand decision-makers, shaping pop culture and defining tomorrow’s consumer trends.

From Paw Patrol backpacks generating $300M in sales to the sold-out Barbie x Balmain collaboration, Licensing Expo is the birthplace of the most successful brand extensions. It’s all about brand licensing, and it begins here.

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